Perception is the mental process of organizing sensory input into meaningful patterns. We take in 1 to 10 million bits of information a second and compare it with what we already know. Perceptual systems turn outside energy into neural messages, then select, analyze and condense it into patterns.
⬆ Bottom-up processing
- Starts with sensory details, builds up to the whole
- Inductive reasoning: specific observations → general rule
- A 7-year-old learning to read sounds out each word
- Piecing together a language you barely know
⬇ Top-down processing
- Starts with knowledge and expectations, fills in details
- Deductive reasoning: general idea → tested on specifics
- Reading scrambled words with ease
- Fills gaps and finds patterns
Try it: top-down at work
"Aoccdrnig to rscheearch, it deosn't mttaer in waht oredr the ltteers in a wrod are…"
Your experience as a reader fills in the words. A beginning reader can't.
They work together: prosopagnosia
After a stroke, John sees eyes, nose and mouth (bottom-up works) but cannot put them together into a face he recognizes (top-down is damaged). Prosopagnosia = face blindness.
What shapes what we perceive
Schema
A mental framework for organizing and interpreting information.
- Piaget: a child calls all women "mommy" and all men "daddy" until new schemas form for aunts, uncles and neighbors
- Culture: direct eye contact is respectful in some cultures, rude in others
- New info that fits a schema is easier to remember; info that doesn't may be dismissed or misremembered
Perceptual set
A top-down readiness to perceive one thing and not another: expectation shapes experience.
- An art lover notices patterns and colors others miss
- "Hear the beat, it's gone too far" is misheard as "Hear the beat of my guitar"
Context, expectations and culture
- Told a concert is in a bad neighborhood, you read people's glances as threatening
- Persian, Turkish and Zapotec speakers hear pitch as thin or thick, not high or low
- Culture tells us what to notice, what is funny or offensive, and shapes stereotypes